This structure, located atop Mt. Lee in Griffith Park, is perhaps the most enduring symbol of Hollywood. The nine 50-foot letters can be seen from all over the L.A. basin, and occasionally even from passing aircraft. Originally constructed in 1923 and reading 'Hollywoodland', it was actually a promotional tool meant to draw attention to housing developments in a nearby section of the Hollywood Hills. By the '70s, however, the letters were in pretty bad shape, so the city decided to reconstruct it and began promoting it as a tourist attraction.