The Custard Factory is a premier arts centre. Its name comes from the Bird's Custard Factory that was located here up until 1994. The venue was created with young people in mind - there are studios for jazz, drama, music and dance alongside workshops for crafts, film makers and designers. Shops, cafes and restaurants have opened in recent years catering for the young and trendy types that are attracted to the complex, and it is likely more will open in the future. The Custard Factory is set in an area that is neither affluent nor well kempt, but it is hoped that interest and investment will be further encouraged to move outwards into Digbeth because of this venture.
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