Via Roma starts at the southeast of Piazza Castello and ends up at Piazza Carlo Felice opposite the Porta Nuova station. It is divided midway by Piazza San Carlo, so that the traveler must walk through that plaza in order to complete a trip to the other end. Its present-day configuration is due to a renovation, which took place between 1931 and 1937. The side closest to Piazza Castello is reminiscent of the Baroque, whereas the second part is decisively Art Deco. By day it glitters with luxurious shops, which line the street, enhanced at night by neon lights.