Avenue LouiseThe land of silk and money
Avenue Louise
Brussel,
1050
Neighborhood: Ixelles/Elsene
Nearest Train: Metro: Louise/LouizaPhone: +32 2 513 8940
Fax: +32 2 514 4538
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Brussels’ most exclusive shopping district provides a multitude of upscale and couture shopping on Boulevard de Waterloo, between its intersections with Chausée D’Ixelle and Avenue Louise, and down Avenue Louise itself. Just strolling through this neighbourhood, one notices a radical change in the way people dress and carry themselves. Jeans give way to Hugo Boss suits, and sneakers are replaced with Gucci stilettos. Visit during the summer and the two wide streets are veritable fashion runways. This is where Belgium’s aristocracy hang out, where high-powered business execs book rooms (at one of the neighbourhood’s top-of-the-line hotels), and where trust-fund bunnies spend hours replenishing their wardrobes. Cartier, Armani, Chanel anyone? Welcome to Brussels’ equivalent to New York’s Fifth Avenue, Paris’s Rue Faubourg St. Honoré and London’s Knightsbridge. Pull out your Gold Card and enjoy the browse.