This place has a very local feel about it. Instead of loud trash music, it plays reggae or hip-hop. Skateboards, surfing longboards and shortboards are displayed throughout the sales floor. Boards are custom designed by Hawaiian Style. The apparel is sporty and attractive; girl's fashions have a bit of a retro look. The men's clothing (of which there is plenty) has a more utilitarian, outdoorsy look. Plenty of famous names in surfer fashion are available, including Rusty, Quicksilver and Billabong. Located in the Aloha Tower Marketplace.