While not as old-fashioned as the Paniolo Trading Company in Ala Moana, this Western retailer offers similar merchandise. Jeans, chaps, belts, string ties, hats and boots are just a few of the items on offer. Framed pictures of olden-time cowboys decorate the walls. Paniolos (Hawaiian cowboys) actually shop in this store, although they're usually just looking for a sturdy pair of boots or jeans. The majority of the clientele are visitors from the U.S. or Japan, striving to get the "rhinestone cowboy" look that is a popular style at many local bars. Located in the Aloha Tower Marketplace.