The founder of the Chosun Dynasty (Tae-jo) built this royal shrine in the early 15th century to strengthen the power of the king. Since then, the ancestral tablets of Chosun Dynasty Kings have been enshrined here to bring good luck and stability to the rulers of the country. In December 1995, the Chongmyo Shrine was designated a World Cultural Heritage site by UNESCO. If you are fortunate enough to be in area in May, you will be able to experience the Chongmyo-Taeje Royal Shrine Rites, a homage to past kings and queens of the Choson Dynasty. This spectacular festival takes place on the first Sunday of the month every year.