Emperor Maximilian I ruled in the period straddling the Middle Ages and the German Renaissance. He nurtured a the "golden age" and for this, publicity was the essence, particularly self-promotion. Consequently, the emperor revelled in impressive, poignant symbols of power and wealth. Innsbruck's Goldenes Dachl (Golden Roof), the, "Schwarzer Mander" in the Hofkirche and a plethora of other grandiose constructions exemplify this vision. The Maximilianeum exhibits exquisite works of art and was opened to mark the 500th anniversary of the Golden Roof. It highlights the political, economic and cultural significance of this particular emperor and his impact on Innsbruck, Tyrol and the rest of Europe. Situated on the second floor of the Dachl, this museum showcases art and information relevant to Emperor Maximilian's life and work.